Marzia Varvaglione
Varvaglione
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Varvaglione is celebrating their 100th anniversary this year and is truly a family business. Marzia and her sister and brother will eventually be taking over the family winery – lucky parents that their kids want to stay in the business! Marzia is the Marketing Director and Export and Business Development Manager for the US. Her sister Francesca, currently Assistant Winemaker, will eventually become the winemaker, taking over from her dad and their brother Angelo is the Export Manager for Asia-Pacific markets. Their Mom, Maria Teresa, is the Administrative Director, and President of the MTV (Movement Tourism Wine) for Puglia. Primitivo is the principal grape of the region, and they produce several wines, including a brand called 12 e Mezzo, that “the kids” created, featuring wines that are only 12.5% alcohol and bottled with very fashionable black and white labels. They also produce an organic line under the 12 e Mezzo brand with colorful birds, bees and flowers on the labels.
Who has inspired you the most in your work?
My constant inspiration is my father, for what he has done, and for what he’s doing day after day, with an extreme passion and respect of nature and the people that work with him !
How do you see women’s roles in the wine business evolving since you began?
I see a lot of women conquer markets and positions. Since I began there are more women around and less bias, and for sure, more competence.
How do you sum up what being a woman in the wine business has been like for you?
I love being a woman in the wine business, I can express my feminine side through the labels I created and my emotionality, and at the same time talk about new business ideas, new projects and financials.
What is your favorite wine and food pairing?
I love Primitivo di Manduria (of course ) paired with beef filet and a wedge salad or Orecchiette with Rape ( Pasta with broccoli rabe).
My constant inspiration is my father, for what he has done, and for what he’s doing day after day, with an extreme passion and respect of nature and the people that work with him !
How do you see women’s roles in the wine business evolving since you began?
I see a lot of women conquer markets and positions. Since I began there are more women around and less bias, and for sure, more competence.
How do you sum up what being a woman in the wine business has been like for you?
I love being a woman in the wine business, I can express my feminine side through the labels I created and my emotionality, and at the same time talk about new business ideas, new projects and financials.
What is your favorite wine and food pairing?
I love Primitivo di Manduria (of course ) paired with beef filet and a wedge salad or Orecchiette with Rape ( Pasta with broccoli rabe).