Established by Pietro Lanzavecchia in 1959, Villadoria is a family-run winery. Pietro began purchasing vineyards in Serralunga d'Alba and built the winery with his son Daniele. Today, Daniele runs the company with his daughter Paola.
Villadoria has passed from one generation to the next, and all who work there, feel love and dedication for the company. Villadoria implements the highest quality standards coherent with the territory and tradition. Daniele and Paola strive to develop their wines to meet the requirements of an increasingly international market.
With his sharp entrepreneurial spirit and strong sense of origins, Daniele is able to incorporate the latter generations’ techniques and virtues, while implementing modern technology.
Over the past 50 years, Villadoria has continued to question and assess itself. Their main objectives are to continually better themselves, encourage consistent quality, and maintain a workplace where everyone’s pride and passion create an outstanding product and experience for the customer.